Logos & Brand Standards

Page Contents

Logo Downloads

Logo download is a compress zip file with logo files in .png, .eps and .svg formats. 

The full-color or blue logo is the preferable representation of the logo

The black or white logo should be used when color reproduction is not possible or cost prohibitive.

The full-color logo is the preferable representation of the logo

The black or white logo should be used when color reproduction is not possible or cost prohibitive.

The full-color logo is the preferable representation of the logo

The black or white logo should be used when color reproduction is not possible or cost prohibitive.

Brand Standards

Brand Colors

ErectaStep Colors in CMYK, RGB & HEX
At times, it may not be possible to print these colors as Pantone colors. Below are suggested equivalents. 

Blue
C:100  M:34  Y:0  K:2
R:0  G:129  B:198
HEX:0081C6

Blue
C:100  M:34  Y:0  K:2
R:0  G:129  B:198
HEX:0081C6

YellowGate Colors in CMYK, RGB & HEX
At times, it may not be possible to print these colors as Pantone colors. Below are suggested equivalents. 

Yellow
C:0  M:10  Y:100  K:0 R:255  G:221  B:0 HEX:FFDD00

Black
C:0  M:0  Y:0  K:100 R:0  G:0  B:0 
HEX:000000

RollaStep Colors in CMYK, RGB & HEX
At times, it may not be possible to print these colors as Pantone colors. Below are suggested equivalents. 

Green
C:100  M:0  Y:91  K:42 R:0  G:111  B:60 HEX:006F3C

Yellow
C:0  M:10  Y:100  K:0 R:255  G:221  B:0 HEX:FFDD00

Logo use on Different Backgrounds

Light Background/Full Color Logo
It is best to use the logo on a white or light tinted background should be no darker than a 40% tint of black and contain no colors that conflict with the logo color.

Light Background/Black Logo
It is also acceptable to use the alternative black logo on a white or light tinted background.

Photograph/Full Color Logo
The full-color logo may be used on a photograph with certain precautions. The image must be no darker than a 40% tint of black. The image must not have a great deal of contrast (no more than 20%) in the area covered by the logo and the clear space surrounding it.

Black or Dark Background/Reversed Logo
If the background is darker than a 40% tint of black, the reversed logo should be used so that the logo “drops out” to white.

Logo use on Different Backgrounds

Do not use any colors other than those specified.

Do not condense, expand or distort the logo in any way.

Do not stack or separate the icon. 

Do not apply a shadow to the logo. 

Do not add an outline of any kind around the logo. If the background is too dark to use the full-color or black version of the logo, please use the reversed version.